Many new small business owners overlook the process that surrounds product creation and dismiss it as too scientific or otherwise technical for their abilities. The truth is that a major part of the process has nothing to do with technical skill and everything to do with the way the product appears to the consumer. With a new generation of consumers beginning to make their needs and desires known to the marketplace, it is high time that we understand those needs and address them or risk missing the boat and a large potential customer base as well.
What Do They Need? What Do They Want?
These two questions are at the foundation of understanding the target customer. When your product can address either question effectively, you have a potential success on your hands. When it can address both, whether tangibly or subconsciously, you are miles ahead of your competition.
It has never been more important to understand your target demographic. This new generation of consumers has grown up with the Internet. They aren’t impressed by the same things that caught their parents’ eye. They need more flash and more bang for their buck and they need it fast.
During the product creation process you need to address the needs and desires of the target audience. If that target is part of the new generation consumer then your earning potential is tremendous but only if you meet the needs of a rapidly evolving market. Consumers can get nearly anything at any time these days and unless your product speaks directly to them, they’re going to go with someone else who does.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”