Are you one of the growing numbers of marketing professionals that realises the potential of the internet but is limited in the control that you have over your organisations website?
Marketing professionals are becoming increasingly frustrated with the lack of flexibility of many of the incumbent website content management solutions (CMS) available in today’s market. Failure to keep abreast with advances in internet technologies has rendered them redundant in what has become an environment typified by innovation and advancements in technology.
In reply, today’s consumers demand a rich user experience with content that accurately reflects the latest news, views and product offerings that your organisation has on offer. To deliver on this, a comprehensive, robust and user-friendly content management solution is needed.
To this end, a new generation of website CMS systems has been created with the sales and marketing professional in mind.
This latest website content management solution empowers your sales and marketing team to create dynamic content that highlights key product and service offerings while keeping your consumer engaged over the long-term.
The new generation CMS products provide marketers with a direct line of communication with their public. A user friendly interface empowers you to react quickly to trend changes in the market and modify content in real time, allowing you to stay one step ahead of your competitors.
These latest breed of website CMS products deliver on the original CMS promise by restoring control over your company’s primary touch point to the key personnel who are directly responsible for its success – and no, we are certainly not referring to your IT department.”
This technology also enables branding to remain consistent throughout the different channels and ensures that the quality of brand representation is upheld.”
The advantages of the new generation of website content management goes far beyond the ability of just managing website content; your website can now be leveraged to create sustainable relationships with your customers.
Key technologies driving the new generation of website content management systems:
Microsites (or satellite sites)
Microsites are standalone websites that are managed through a single CMS portal, providing marketers with a definitive tool for developing laser-targeted sites and content to specific audiences.
The ability to create a targeted website for a specific product or promotion will directly result in increased customer satisfaction while growing credibility for your brand. The brand or product-specific teams have the ability to manage their content as it suits them and comprehensive access controls prevent individuals from changing content that they do not have permission to alter.
From the organisations perspective; cost is reduced by virtue of the fact that they only need to purchase one solution for centralised management of all online initiatives.
Email Marketing Campaigns
Managed directly via your website rather than having to utilise 3rd party solutions. This provides an integrated solution with a seamless flow of data between your website and email marketing.
Real Simple Syndication (RSS) allows you to generate a dynamic list of articles, news, products or case studies that a customer may subscribe to, creating a direct pathway to your most profitable customer’s internet browser.
RSS provides customers with a dynamic and engaging environment, essential to the development of strong and profitable relationships with your target audience. With the introduction of RSS, delivering on this content has never been easier.
With a RSS Reader embedded within your website, you can at last add value by pulling relevant news feeds such as industry specific articles and case studies from trusted sources in your industry. This information is then displayed automatically on your website and is updated every time the page is viewed.
These CMS tools offer a cost-effective solution to the problem of creating “sticky” website content that is dynamic, engaging and adds real value and appeal to your site.
It would appear that the sales and marketing industry has much to gain out of deploying the latest CMS products as they provide an unequalled level of control and flexibility over website content, preserve design and brand integrity and allow sales and marketing professionals to develop proactive strategies in the internet space.